Twitter - 48 million a month! Kicks Bing's Butt

An interesting article in Advertising Age.

LINK TO TWITTER'S AMAZING MEDIA COVERAGE ARTICLE

This is not to say that people are spending 48 million a month on Twitter
but that it is the PR value by all the media talking about.

FROM ARTICLE

Twitter received almost 3 billion impressions -- 2.73 billion, to be exact -- in the past month, a time period that doesn't even include the frenzied weeks in April in which Oprah and Ellen weighed in on the micro-blogging service. TV contributed to 57% of the PR value, newspapers 37% and magazines 5%. Incidentally, Fox News bested CNN in terms of total PR value delivered by its Twitter mentions, although CNN dropped the name more often.